1.
Downtown will be a clean, safe, accessible, inclusive, and inviting environment for all.
2.
Downtown will embrace a dense and diverse range of commerce, arts, and cultural experiences that support vibrant day and nighttime economies, support a diverse workforce, and encourage all who live and work in Downtown to stay and play.

3.
Downtown will be an economically competitive business environment and will attract, retain, and encourage a diverse range of businesses – small and large.
4.
Downtown will be a livable community that offers a range of housing choices for individuals and families with diverse social and economic backgrounds.
5.
Downtown will offer an interconnected pattern of parks, public spaces, streets, and 21st century infrastructure that are vibrant, accessible, and instill a unique sense of place and community.